Logo for Psyche & Salt

Had so much fun creating this mermaid ampersand logo for Psyche & Salt! Founded by Dr. Andra Brosh, Psyche & Salt is "Emotional & Physical Health for the Modern Woman" and integrates psychology with nutrition into personal wellness. It's going to be an incredible source once it launches and I'm so honored I got to help create the branding! Above is the final logo and below are some variations we went through.